THE COMMISSION
This project took many twists and turns towards the outcome. Originally this project was aimed towards being the theme for the end-of-year show for the graduating year, unfortunately, we were not successful. However, we talked to the senior lecturer of art and design, Marie Judge about designing for the Sheffield school show. I continued and met with Marie Judge to discuss what she was looking for in regards of branding and presentation of the School show.
COLLABORATION
I suggested a different name for the Show to draw in more people, which could potentially generate more interest and would give a more professional vibe to the younger generation entering the world of design. It would not only be a celebration of the younger designer’s achievements but it would also be an advertisement to get more people involved in design-based courses at school and up to University. I enlisted the assistance of Adil Ahmed in helping me with advertising and presentation.
NAME & THEME
Before production could begin we had to do basic research to look for an overarching theme and a name that could give the show little bit more of a hook for people to respond to. The show was the embodiment of 10 different disciplines that would be part of the show. We had to find a way to fit the theme of the around 10, so we looked at different outcomes that creative courses do, or better yet, provide as the main export of being in a design based industry.
In the end we found majority of the word end in “ion” and the word dimensions end in roughly the same way and Dimensions is a 10 letter word. So the end name we went for was Dimensions, which allowed room to string the school show with it.
PROJECT MANAGEMENT
For the final part of the project I started working with Adil Ahmed on the developing of the brand, plaques, flyers, poster, award layouts and web designs, this was a to be honest was one of the most challenging collaborations as the timing for this project was right towards the end of the academic year and was a challenge in respect of time management, and in being able to produce a monumental amount of material for two people right before the end of year that everyone could be happy with but we managed it. The logo went through various stages to get to its final form and the one that would take on the 10 different means and colour variations. This main concept of the show showed off the showcasing of the 10 different disciplines being produced from the various schools involved.
POSTERS
When it came to the poster we wanted to keep an element of fun in the design but to be able to balance it out with it being legible and respectable for all ages. It could also be easily translated across a range from posters specifically design towards a younger audience and posters to be used within the show and to the older audience such as teachers and tutors from different schools to be able to gain an interest in participating in the show.
POSTCARDS
This outcome is meant to be seen more as a take away and we had developed several variation of the card design, to be used by Sheffield Hallam to apply any and all information regarding the show on the flip side of the card.
EXHIBITION PHOTOS
So after creating all the requested design outputs such as poster, post cards, logo, banners, plaques and certificates and sending them of to the design team responsible for printing and setting up the design show in main cafe area within Sheffield Hallam’s institute of art building.
Being able to see the hard work of both staff and students being able to display in such a meaningful and respectful way, really made me glad to be apart of the design process of branding and advertising the show with other passionate designer and educators from across Sheffield.
